Want to attract more of your ideal customers? Do you know which words and phrases resonate most with your prospects? To explore how to come up with the right messages to attract your preferred customers, I interview Jeffrey Shaw on the Social Media Marketing Podcast....
If you’re like most businesspeople, you’ve entered problem-solving meetings excited to devise a solution, but then left feeling like you wasted valuable time.
Often, the solution is similar to something already in place or it was brought up early in the meeting. It feels like the meeting could have been more easily accomplished in an email that didn’t take you away from your desk.
With the commencement of 2020, it may be a great idea to establish some game-changing ideas. If you’re company has had a break, clarity can step in and you may want to change direction of your goals, ideas and outcomes. It doesn’t take a lot of time and it’s a...
When you consider the “must-haves” on any website, an FAQ page is one of the essentials. Not all FAQ pages are created equal though. Some are standalone pages, others are more like a knowledge base or a welcome mat to the support system. Either way, they are constructed in a way that is helpful and makes sense to the visitor on the site.
For many event organisers, potential sponsors are hard to find, and even harder to convert. But it doesn’t have to be so difficult. After all, you have something they want: the attention of their target audience. These five steps will help find sponsors for your...
Without doubt real value will be measured by how well your perform on a new ‘4P’ Bottom Line of People, Planet, Purpose and then Profit.
As we question conventional ways of measuring success, the redefinition of the Good Life have become a public conversation. Happy people are more productive, engaged, creative and focused and productivity is said to increase by 40-50% in service and creative fields.
Weconomics and the sharing economy inspire dialogue-driven business models. By 2020, unstructured cloud data like social media and video could assists insurers in making forward-looking decisions.
For the insurance industry, brand promise must be totally aligned with consumer experience.