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Twenty-three questions to help small businesses build their brand It will be no surprise to anyone who reads this blog that the incessant discussion of the brand as a subset of marketing sends me round the twist. So, here are some questions to ask that will help expand your horizons when thinking about your brand.

Recent data from the Australian Bureau of Statistics shows a rise in the number of women working in the Australian games industry. In 2011-2012, only 8.7% of game developers identified as female, with that amount almost doubling to 15% in 2015-2016. Still, to put this in perspective, the ABS recorded just 734 people working in the industry as of June 2016. I am one of them and while the figures are encouraging, I’d argue many challenges still remain. When 47% of video game players in Australia are female, we must consider why so few are employed to make them.

Hitting back at Domestic Violence

Hitting back at Domestic Violence An employee is visited at work by their partner and is threatened with violence. What should you do as a manager? Domestic violence has been in the headlines again this month, following the Fair Work Commission’s recent decision to reject the ACTU’s claim for 10 days’ paid family and domestic violence leave entitlements to be introduced into all modern awards.