The Attention Economy: The Impact of Attention Scarcity on Modern Marketing

The Attention Economy: The Impact of Attention Scarcity on Modern Marketing

Way back in 1971, long before the World Wide Web was even a glint in inventor Tim Berners-Lee’s eye, the economist Herbert A. Simon prophetically predicted the modern marketer’s greatest challenge:

“What information consumes is rather obvious: It consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.” (Source: New York Magazine)

Fast forward to now, and the world has become a lot noisier with more and more channels, marketing messages and content competing for your busy and distracted buyers’ limited attention.

To illustrate just what marketers are up against, we’ve put together this infographic with the latest research on marketing in the Attention Economy. And because we know how busy you are, and that you likely have a dozen things competing for your attention right now, we’ve kept the information visual and snackable.

We hope you enjoy this content and that it keeps you reading to the end – because getting someone’s attention is hard enough, but holding on to it is even harder!

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