The Essential 8 Top Reports That Every Marketer Needs
Technological advances have sparked a shift in the classic buyer’s journey—the relationshipbetween brand and buyer is no longer owned by the sales team, but by marketers. Yet the perception of marketing as a “cost center” persists. How can marketers rightfully assert themselves, as drivers of both revenue and profits?
We have split the document into two parts. To read Part 2, click here.